2018 Toyota Prius Prime Premium FWD CVT Hatchback

• Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off
• Black Grille
• Black Side Windows Trim and Black Front Windshield Trim
• Body-Colored Door Handles
• Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent
• Body-Colored Power Heated Side Mirrors w/Manual Folding
• Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
• Clearcoat Paint
• Fixed Rear Window w/Defroster
• Galvanized Steel/Aluminum/Composite Panels
• Headlights-Automatic Highbeams
• Laminated Glass
• LED Brakelights
• Liftgate Rear Cargo Access
• Light Tinted Glass
• Tailgate/Rear Door Lock Included w/Power Door Locks
• Tire mobility kit
• Tires: P195/65R15 AS
• Variable Intermittent Wipers
• Wheels: 15 x 6.5 Aluminum

• 2 12V DC Power Outlets
• 2 Seatback Storage Pockets
• 3 LCD Monitors In The Front
• 60-40 Folding Split-Bench Front Facing Fold Forward Seatback Rear Seat
• Adaptive w/Traffic Stop-Go
• Air Filtration
• Automatic Air Conditioning
• Cargo Area Concealed Storage
• Cargo Features -inc: Tire Mobility Kit
• Cargo Space Lights
• Carpet Floor Trim
• Cruise Control w/Steering Wheel Controls
• Day-Night Rearview Mirror
• Delayed Accessory Power
• Digital Appearance
• Driver And Passenger Door Bins
• Driver And Passenger Heated-Cushion, Driver And Passenger Heated-Seatback
• Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
• Driver Foot Rest
• Driver Information Center
• Driver Seat
• Fade-To-Off Interior Lighting
• Front Bucket Seats -inc: 8-way power adjustable driver's seat and 4-way adjustable front passenger seat
• Front Center Armrest and Rear Center Armrest
• Front Cupholder
• Front Map Lights
• Full Carpet Floor Covering
• Full Cloth Headliner
• Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage, Seat Integrated Console w/Storage and 2 12V DC Power Outlets
• Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
• HD Predictive Traffic Real-Time Traffic Display
• HVAC -inc: Underseat Ducts
• Illuminated Glove Box
• Immobilizer
• Integrated Roof Antenna
• Interior Trim -inc: Piano Black/Metal-Look Instrument Panel Insert, Piano Black Door Panel Insert, Colored Console Insert and Chrome/Metal-Look Interior Accents
• Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
• Manual Tilt/Telescoping Steering Column
• Outside Temp Gauge
• Passenger Seat
• Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
• Power Door Locks w/Autolock Feature
• Power Rear Windows
• Proximity Key For Doors And Push Button Start
• Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls and Voice Activation
• Radio: 11 AVN -inc: Wi-Fi enabled, Bluetooth wireless technology, USB, 6 speakers, SD card EMV and navigation system
• Rear Cupholder
• Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
• Remote Releases -Inc: Power Fuel
• Roll-Up Cargo Cover
• Seats w/Leatherette Back Material
• Smart Device Integration
• SofTex Leatherette Steering Wheel
• SofTex Seat Trim
• Trip Computer
• Urethane Gear Shifter Material

• 11.4 Gal. Fuel Tank
• 4.11 Axle Ratio
• Battery w/Run Down Protection
• Electric Power-Assist Steering
• Engine Auto Stop-Start Feature
• Engine: 1.8L 4-Cylinder DOHC 16V VVT-i
• Front And Rear Anti-Roll Bars
• Front-Wheel Drive
• Gas-Pressurized Shock Absorbers
• Hybrid Electric Motor
• Lithium Ion (li-Ion) Traction Battery w/3.3 kW Onboard Charger, 5.5 Hrs Charge Time
• Multi-Link Rear Suspension w/Coil Springs
• Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist and Hill Hold Control
• Single Stainless Steel Exhaust
• Strut Front Suspension w/Coil Springs
• Transmission: Continuously Variable Automatic -inc: Electronically Controlled (ECVT)

• ABS And Driveline Traction Control
• Airbag Occupancy Sensor
• Back-Up Camera
• Collision Mitigation-Front
• Curtain 1st And 2nd Row Airbags
• Driver Knee Airbag and Passenger Cushion Front Airbag
• Driver Monitoring-Alert
• Dual Stage Driver And Passenger Front Airbags
• Dual Stage Driver And Passenger Seat-Mounted Side Airbags
• Electronic Stability Control (ESC)
• Lane Departure Alert (LDA) Lane Departure Warning
• Lane Departure Alert (LDA) Lane Keeping Assist
• Low Tire Pressure Warning
• Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
• Rear Child Safety Locks
• Side Impact Beams
• Toyota Safety Sense C

Model Highlights

While few people would look at a Prius and see it as a high-performance vehicle, the truth is that they are every bit as rigorously engineered as a Porsche or BMW. Toyota's designers maintain a ruthless pursuit of fuel economy, improving whenever and wherever they can. For 2018, four variations of the Prius are available, intended to appeal to the variety of hybrid car buyers who have different requirements. The Prius, the standard on which all the others are based, is a 4-door compact hatch. Two other variants offer more flexibility and a greater price range. The "Prius c" is a bit smaller, but still offers 4-door access for five occupants and a cargo space of 17 cubic feet. The "Prius V" is the largest of the standard cars. Passenger volume is a capacious 97 cubic feet and it offers 34 cubic-feet of cargo space. Meanwhile, the Prius Prime also comes with four doors, though it's a 2+2, with seating for four. All three standard Prius models are powered by a 1.8L 4-cylinder engine connected to Toyota's Hybrid Synergy Drive electric motor. The only transmission choice remains a continuously variable transmission (CVT) which, rather than have distinct "gears" is able to choose whatever ratio is perfect for the job. The Prime, too, utilizes the fuel-sipping 1.8-liter engine and CVT, but pairs them with an 8.8 kWh battery pack. The car can run on battery power alone for up to 22 miles, perfect for the daily commute, while total range in hybrid mode is about 600 miles. The interior of the Prius is big and airy, offering an open feel and a good view of the road ahead, with improved headroom over previous generations. Two 4.2-inch multi-information displays are housed within the instrument panel. Basic information such as speed and fuel level are displayed on the right. The left display, on the other hand, is programmable, allowing the driver to choose what information he or she wants to see at any time. A heads up display projects onto the windshield and serves to further keep the driver in the know without ever having to look away from the road. The Prime benefits from an 11.6-inch touchscreen display that is centrally mounted vertically, similar to that found in the Tesla, and it is controlled through simple tap/swipe gestures, much like a tablet. Basic features on the Prius include 15-inch alloy wheels, low rolling resistance tires and four-wheel disc brakes. Higher trim levels include a navigation system, 17-inch alloys and synthetic leather seating surfaces. A suite of safety options include a pedestrian detection system and a pre-collision warning system, as well as a radar-controlled dynamic cruise control system. Options include a premium JBL sound system and a full parking assistance system, which will make parallel parking much easier with the help of ultrasonic sensors.